6 Steps to Beat the Instagram Algorithm
Instagram's algorithms determine who sees your content and who doesn't. And just when you think you think you've figured it out, it changes. So, to be successful you need to stay a couple of steps ahead. That's where we can help you outsmart it.
Here are six ways to outsmart the Instagram Algorithm:
First Impressions are Best
In order to get ahead on Instagram, you need to attract your tribe! The first 3 things people see when they go to your Instagram profile are your profile picture, your username, and your name. Make sure your profile picture is warm and inviting but also bright and eye-catching.
Be sure to pick a catchy username. You want people to be able to remember it when they go to search for you.
Next is your bio. When you’re writing your bio make sure to add everything someone may need to know about you. Include your location, email, and what your content will be about.
Engagement + Timing
When you post a photo on Instagram you want to make sure your audience is online. The amount of engagement your post receives right away (likes, comments, saves, or shares) will determine how the Instagram algorithm shows it to more people. More engagement = more exposure.
To boost your post immediately you can use Instagram engagement groups. These are small DM groups of bloggers and creators who want to support each other’s work. When you post, you then comment in the group and depending on the rules, the other members will like, comment, or save your photo. This is a wonderful method as long as you genuinely care about the people in the group. If you don’t it’s not worth your time!
You should also spend the first 30 minutes after you post a new photo liking and commenting on other people’s photos. Find the right people by searching hashtags you used in your post, replying to comments on your previous posts, people you follow, and people who follow you! This method will let them know you’re online and they’ll likely come to check out your new post which will boost its engagement!
Relationship
As I mentioned above in order to beat the Instagram algorithm its important to establish the right relationships. Instagram shows your posts to people who you have a relationship with so it’s important to send signals to Instagram about who those people are.
That’s why you should comment and like your follower’s content and always respond to DMS from them. You’ll also want to comment back on any comments someone leaves you. Each time you engage with your followers, Instagram will be more likely to share your content with them in the future!
Shareable Content
Creating shareable content is critical to beating the Instagram algorithm because if people share your post to their stories it will get more eyes on it which will mean more engagement. Remember engagement = exposure. Even the action of sharing is considered engagement.
Examples of shareable content are memes, how-to’s, awe-inspiring posts, funny posts, informative or relatable graphics.
Play around with what works for you and check your analytics to see how many people are sharing your posts, then try to replicate that method.
Viral Content
Along with being shareable, you want your content to have viral potential. That means it needs to spark so much initial engagement that Instagram puts it on the explore page and it gets seen by thousands of people.
Video Content
Videos usually get more engagement because people will most likely view your video more than once. Staying on a post longer signals to the algorithm that the post is performing well.
Also, If you go to the explore page you’ll see that video content is shown bigger than regular photos which gives you a better chance of being seen when you post a video vs. a static photo. Then if people share or save your video, you’ll get an even bigger boost in your engagement!
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Source Credit: https://justjeslyn.com/2020/02/18/beat-the-instagram-algorithm/