Local SEO Tune-Up: How to Boost Visibility Before the Holidays
As summer winds down and the holiday season looms, now is the perfect time to give your local SEO a tune-up. For small businesses, especially those relying on local foot traffic or service areas, showing up in search results at the right time can make or break your year-end success.
At Red Canary Marketing, we specialize in helping local businesses stand out online—and that starts with a solid local SEO strategy. Here’s how you can optimize your presence before the holiday rush begins.
1. Optimize Your Google Business Profile
Your Google Business Profile (formerly Google My Business) is often the first thing customers see when they search for your business. Make sure yours is fully up to date with:
Accurate business hours (including holiday hours)
A clear and compelling business description
High-quality photos of your storefront, products, or services
Updated contact info and website link
Regular posts or updates to show activity and relevance
Bonus tip: Encourage satisfied customers to leave reviews. These boost your credibility and visibility.
2. Refresh Your Website Content
Fresh content signals to Google that your website is active and relevant. Even small updates can make a big difference:
Update your homepage and service pages with fall- or holiday-related language
Add blog posts that address seasonal trends or FAQs
Highlight any upcoming promotions, events, or seasonal offerings
Use this opportunity to improve user experience, too. A clean, mobile-friendly site with fast load times keeps visitors engaged and increases conversion potential.
3. Use Location-Specific Keywords
When people search for businesses near them, location-based keywords are crucial. Start by:
Adding your city, neighborhood, or region naturally throughout your website copy
Creating dedicated landing pages for each service area (if you serve multiple)
Using geo-targeted meta titles and descriptions
Including landmarks or local lingo your audience would recognize
For example: Instead of just “holiday catering,” try “holiday catering in Florence, AL.”
4. Build Local Backlinks and Listings
Backlinks from credible local sources signal to search engines that your business is trusted in your area. Look for opportunities such as:
Local directories (e.g., chamber of commerce, tourism boards)
Sponsorships or partnerships with community events
Local blogs or news outlets
Ensure your NAP (Name, Address, Phone number) is consistent across all listings—this helps Google verify your business information and improves ranking.
5. Plan Ahead for Seasonal SEO
If you want to capture holiday traffic in November and December, now is the time to start. SEO takes time to build momentum, so early preparation is key.
At Red Canary Marketing, we help businesses develop keyword strategies that align with seasonal trends—whether you're promoting holiday events, gift cards, or end-of-year sales. Starting now ensures your content is indexed and ranking before customers start searching.
Get Holiday-Ready with Red Canary Marketing
Local SEO isn’t a one-time fix—it’s an ongoing process that requires attention and expertise. Our team works one-on-one with businesses like yours to craft tailored strategies that drive real results.
Ready to finish the year strong? Let’s get your SEO holiday-ready. Contact us today for a free consultation and tune-up your visibility before the busiest season of the year.