When potential customers need a product or service, they often begin with a Google search. They may search for a general service, such as “roofing company near me,” or include a specific location, such as “accountant in Florence, Alabama.”

Search is changing. Instead of receiving only a traditional list of website links, people may now see AI-generated responses that summarize information, answer questions and recommend helpful resources.

September may feel early to begin thinking about the holidays, but it is one of the most important months for holiday marketing preparation.

A marketing campaign should do more than create activity. It should produce information that helps you understand what is working and where adjustments are needed.

Without tracking, a business may know that its advertisements received clicks or its website attracted visitors, but it may not know whether those interactions resulted in calls, inquiries, appointments, or sales.

Tracking connects marketing activity to meaningful business outcomes.

Google Ads and search engine optimization can both help customers discover your business, but they work in different ways.

Google Ads provides paid visibility in selected search results and other placements. SEO focuses on improving your website’s visibility in organic, or unpaid, search results. The right choice depends on your goals, timeline, competition, budget, and current online presence.

Your Google Business Profile is often one of the first things potential customers see when searching for your business. Before visiting your website or calling your office, they may use your profile to review your hours, services, photographs, location, and customer feedback.

This month, Red Canary Marketing celebrated an exciting milestone: 10 years in business.

Reaching a decade has given us an opportunity to reflect on where we started, how marketing has changed and, most importantly, the clients and community members who made this journey possible.

After 10 years in marketing, one thing is clear: there is no shortage of tactics, trends, and “quick wins” being promoted every day.